Steve Williams

since initially launching as 'clothing at tesco' in 2001, f&f has grown to make a real impact in the international clothing market. by delivering great quality fashion pieces at affordable prices, we’ve developed and expanded from being just a small section in a few tesco stores across the uk, to standalone and franchise stores all over central europe, the middle east, asia and of course not forgetting, online. we’re really proud of our achievements, we now have over 2,100 stores in 26 countries globally and we’re not stopping there! supporting this global growth is a fantastic team of over 700 people, from the core buying and merchandise functions, to our online social media department, everyone here has a role to play in building our brand. our culture is ambitious, fast-paced and fashion-fuelled. we like to surprise and delight our customers who have come to expect the unexpected from us in terms of fashionability and product choice. our ambition is simple: we want to provide high quality, fashionable products at outstanding value, while being completely confident that everything we sell is ethically sourced.

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